The BBC has launched an “expert women database” and a related YouTube channel to try to get more female sources on air.
Emma Barnett writes that the database features the names of 60 women who attended BBC Academy’s ”Expert Women” training days, as well as contact information for 120 women who “showed promise” in their BBC Academy applications.
More than 2,000 women applied for the first training day, and only 30 spots were available. During the training, women received voice coaching tips and talked about their areas of expertise. The BBC Expert Women YouTube channel features some of these talks.
Barnett says it hasn’t been easy getting more female subject matter experts on air.