BBC launches ‘expert women database’ to help its journalists diversify sources

The BBC has launched an “expert women database” and a related YouTube channel to try to get more female sources on air.

Emma Barnett writes that the database features the names of 60 women who attended BBC Academy’s ”Expert Women” training days, as well as contact information for 120 women who “showed promise” in their BBC Academy applications.

More than 2,000 women applied for the first training day, and only 30 spots were available. During the training, women received voice coaching tips and talked about their areas of expertise. The BBC Expert Women YouTube channel features some of these talks.

Barnett says it hasn’t been easy getting more female subject matter experts on air.

Read the full story at Poynter.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s