Do girls need their own Lego?

Ever wonder what would happen if a Bratz doll mated with the Lego man? No, you probably haven’t, but Lego did.

The “Friends” line of block people is expected to launch in 2012 and aims to capture the girl market. Beyond the addition of a lot of pink, these sets will include the Friends figurines (complete with skirts, long hair and noticeable eyelashes) and supposedly girl-oriented environments such as a hot tub and a bakery.

Read the full story in The Globe and Mail.


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